Fresh Market: A Whole New World

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Today was the day, folks. The day for which I have been waiting for more than six months. The day which made me semi-envy those who were standing in line to be among the first to behold the wonder on September 11th. The day I was so grateful for a small surplus in my budget so I could indulge in a few “splurge” purchases. The day that Ian and I went to Fresh Market.

Fresh Market has revolutionized this side of town like I’ve never seen. Where I live in the ‘Burg, people do the bulk of their grocery shopping at Kroger. I thought the massive renovations “my” Kroger has been undergoing made people crazy… until I saw little old ladies ramming people’s hips with their carts, yoga-pants-clad undergrads intently forcing their way through the aisles, and small children wide-eyed and clutching large bags of candy corn.

I knew we were crazy for attempting our exploratory shopping trip on the first Saturday FM was open after just three days of business, but we set out anyway. I had my list in hand (chia Kombucha Synergies, natural PB, pitted dates, raw cashews, and Kodiak Cakes) and my budget in mind ($25 — ha!). We got a ridiculously close parking spot and forged our way inside amidst the throngs of FM-goers.

I was simultaneously in heaven on earth and overwhelmed. There were several hundred people buzzing around the store, most of them having parked their carts directly in front of the busiest sections of the store. Go figure. No matter — we were both so excited to see what the area’s newest hotspot had to offer that we somehow remained friendly and optimistic the entire time.

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Ian readily agreed to be the basket-holder (as long as he didn’t have to hold my purse ;-)) so I could browse. I can’t even count the number of times something caught my eye and I said, “Oh, wow!” You probably would’ve enjoyed my facial expressions if you could’ve seen me marvel over the bulk bins of wasabi trail mix, the frozen kefir, the bright organic produce, the fragrant seasonal coffees, and the sample stations.

Ian *needed* to be back home by 3:30 for the A&M vs. Alabama game, so we were on a slight schedule. As a consolation prize for myself, I decided to treat us to lunch from FM. He picked up a wrap from the deli, and I had a custom-made deli sandwich. With the exception of lunch and a Clif sport energy packet to try, I stuck pretty closely to my list:

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FM total: $34.91

We made a quick pit stop at Kroger for the natural PB (I’m sorry, but $9 for a jar of PB at Fresh Market is just not my style) and syrup for the pancakes. I said to Ian, “Would you be offended if I got agave nectar instead of syrup?” and he immediately said, “…yes!” He makes me laugh πŸ˜‰

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Kroger total: $6.44

I would have liked to spend all day more time in Fresh Market today, but it was a madhouse and things were getting a wee bit claustrophobic. We hung in there with the chaos for over an hour, but we were both getting pretty hungry, and I was still, ahem, recovering from last night’s festivities with one of our favorite couples. We got our goodies to go, popped by Krogs for the final two items, and settled in for an afternoon of football at home.

I am beyond excited to make Kodiak Cakes tomorrow morning before Ian heads back to Richmond, and to make Brittany’s homemade Lara balls this afternoon! I also can’t wait to go back to Fresh Market and explore further, perhaps during the week in the morning when it will (hopefully) be less crowded. Lots of exciting stuff coming your way, so stay tuned!

P.S. Do you have a favorite grocery store that just gets you really excited about food? Or am I that crazy blogger who professes her love for grocery shopping, completely oblivious to everybody else’s groans…? Let’s chat!

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